3 Reasons for Small Businesses to Invest in E-Learning

According to Gallup, 85% of employees are not engaged or actively disengaged at work.  This is expensive to companies as it negatively impacts productivity and can lead to employee turnover. One way to combat disengagement and boost morale is to pay more attention to learning opportunities. Lack of opportunities for professional development is a common reason for job dissatisfaction, and e-learning is increasingly acknowledged as a viable and preferred method of learning by modern workers.

Compared to small organizations, large companies can have big budgets for everything from purchasing to hiring. In small organizations, money is often tighter and making the case for any investment can be a challenge. But small businesses need employees to take on a variety of tasks, and training is key in order to keep employees up-to-date and productive in their jobs.

Here are 3 reasons to keep e-learning at the forefront when thinking of ways to develop staff in small organizations:

  1. E-learning is cost effective. While investment is needed for things like course development and software licenses (learning management systems, for example), expenses for trainers, materials, and facilities are eliminated. What’s more, e-learning is reusable as many times as needed, eliminating recurring cost.
  2. Content is available anytime/anywhere. E-learning courses are accessible via computers and mobile devices. This flexibility allows employees to consume information at their own pace. In addition, e-learning is efficient. Online publishing is quick and easy which allows the most up-to-date information to always be available.
  3. Learning is personalized. Learners absorb information in different ways. Some enjoy reading while others prefer to view videos or graphs. E-learning allows for the design and presentation of custom content and the inclusion of engaging, interactive elements. This personalization leads to better retention and transfer to the job.

E-learning allows for the consistent delivery of content. Learners are able to set goals, track progress and gain useful job skills. In a smaller organization where flexibility and cost are as important as knowledge acquisition, then providing opportunities for varied learning at-a-distance should be a consideration.

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