ARgggh! The Fuss About Augmented Reality.


This starts with the purchase of a bottle of 19 Crimes wine, per a friend’s recommendation.  The liquor store attendant asked, “Have you checked out the app?”  No, but now curiosity set in.  A quick search reveals that if you download the “Living Wine Labels” app and point it at the wine label, cool things happen.  The bottle comes alive as the men tell tales of their exile to Australia for violation of one of the 19 crimes punishable by transportation.

Augmented Reality (AR) isn’t exactly new.  Google has been playing with it for years, and Apple came out with ARKit in 2017 to help developers build AR apps for iOS phones and tablets.  The idea of placing not-so-real objects in real worlds isn’t revolutionary.  IKEA does it, Lowe’s does it…it’s been done.  So, why the fuss?

Besides the cool factor, AR is useful in a wide variety of industries.  With AR technology, devices enhance reality by placing simulated objects in the physical world.  This is typically done via a mobile device’s camera. You can interact with virtual objects by looking at your phone or tablet’s display.

Currently, retailers use AR to help you imagine what furniture will look like in your living room, which paint color will pop in your music room, or what makeup will look best on your face.  This is done in different ways.  The AR trigger can be a marker on a product (like a QR code) or a GPS-based input in the device itself.  Or it could be a scanned image (the wall you want to paint) or a human interaction on a projected image.

Here are a couple of video demos of AR used in manufacturing:

There are many opportunities to use AR advances in retail, science/technology, healthcare and education.  Can you think of ways to augment your reality?

%d bloggers like this: