Can you trust videos you see online? Now that digital technology has made it possible to doctor video in incredibly realistic ways, it’s a question that corporate trainers are challenged to answer in order to guard the integrity of their courses.
People routinely look for information online. Learners find the internet a source of quick and convenient training. It often is, but our discernment sophistication must increase to meet the challenge posed by intentional misinformation. In short, we must be smarter than the hackers.
Deepfakes, as digitally falsified videos are called, are provoking fear across the internet because of how they undermine our trust in the truth of what we are receiving. Hackers can do this dirty work using both artificial intelligence (AI) and machine learning (ML). With this new technology, a video or audio recording of someone saying something they didn’t actually say can easily be developed.
This manipulation can happen in several ways. The easiest way is by doing a “face swap” with two individuals. Another way is to compile past videos of an individual, using ML to study them, and then create a video or audio recording of that individual speaking entirely new sentences. Deepfakes are most convincing when an abundance of footage is available for ML to study and accurately learn every facial movement.
With the appearance of deepfakes, every video online should be viewed with a critical eye. This is easier said than done, because when you see a clip of someone effortlessly speaking to a camera, without cuts or edits, it’s hard for our brain to question whether it’s a fake.
Many businesses are on high alert for deepfakes that could threaten their company by harming stock prices, reputation, credibility, etc. The danger to political and national security is obvious. Our focus today is on the importance of insuring accurate, authentic sources in e-learning courses. Currently, there aren’t many options when it comes to deepfake detection. Software that has been developed comes with a steep price tag and requires continual updating as the deepfake technology becomes smarter.
The best prevention for businesses providing online learning content for their employees is to rely on a reputable provider. Working with a custom e-learning company like STREETCAR8 is an advantage. We partner with our clients to create internal training. By interviewing subject matter experts during a discovery period, building/organizing information and porting the resulting courses to a secure learning environment, we ensure original and engaging content.
In short, having your own library of educational content gives employees a secure place to go for reliable information. It’s trusted and ensures that your employees are getting the right information they need to perform.
What courses do you need to create to reach your staff development objectives? Does your plan include the security of your content? It’s essential that you work with an experienced partner to ensure the integrity of your e-learning courses and your corporate reputation. Let us know what you need – contact us today.